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WE’RE IN GOOD HANDS EDSF SCHOLARS BRING A FRESH PERSPECTIVE TO PRINT’S CHANGING WORLD

Oct 1, 2012 12:00 AM


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 Since 1997, the Electronic Document Scholarship Foundation (EDSF) has awarded 392 scholarships in 13 countries. Recipients include young people from Australia, Belarus, Cana­da, China, Dubai, Iceland, Italy, Nige­ria, Pakistan, the Russian Federation, Turkey, the UK and the U.S. Schol­arship criteria includes scholastic achievement, honors, participation in school and community activities and organizational affiliations. By grant­ing scholarships, fostering education, promoting research, recognizing leaders, encouraging innovation and garnering and disseminating knowl­edge, EDSF is shaping the future.

OutputLinks is proud to join EDSF in saluting and supporting the next generation of digital content and delivery professionals. We recently caught up with three EDSF scholars— what an impressive group!

ALEXANDER CARSON
EASTERN KENTUCKY UNIVERSITY GRAPHIC COMMUNICATIONS MANAGEMENT
Scholarship Recipient 2011, 2012

Alexander, a junior, is on track to graduate in December 2013. This summer he completed an internship with Minuteman Press and was re­cently hired as a part-time designer for a web and print design firm. He’s seen an explosive growth in info-graphics over the past year.

What’s powering these visual depictions of data?

“Throughout the past year, as the recession has continued, companies want more than "ashy advertise­ments or statistics to enhance their products or services,” says Alexan­der. “The challenge is to take text descriptions of statistics and trans­late this information into a visual graphic format. Infographics will continue to be a hot commodity.”

ALICIA DISANTIS
UNDERGRADUATE AT UNIVERSITY OF TOLEDO;
ARTS MANAGEMENT MASTERS FROM COLUMBIA COLLEGE
Scholarship Recipient 2008

Alicia was awarded a scholarship in 2008 for her undergraduate studies in graphic design/new media at the University of Toledo. She graduated in 2008 and did postgraduate studies at Columbia College Chicago, major­ing in Arts Management. In 2010 she received a Masters in Arts Manage­ment and returned to Cleveland to join a small manufacturing company as a marketing and design consultant. In March 2012, she made a big move to Denver, CO, and was recently hired as a marketing and design specialist.

We asked her to comment on print vs. digital media.

“I’ve found designing for print media more rewarding than digital media given the tangibility of print,” Alicia says. “At National Telephone Supply in Cleveland, I was asked to redesign some of the company’s packaging, which hadn’t changed since the 1970s. I was given free rein to rede­sign this traditional branding—a daunting challenge for any designer. The project was rewarding and hold­ing the finished product felt better than any email blast campaign or web design that I might have done. Eventually, we’ll probably have a consumer-friendly fusion of the print and digital media worlds. It’s exciting to know that the possibili­ties are literally endless. Who knows what will be popular in the next five years at our pace?”

MURAD KALAL
PITTSBURGH STATE UNIVERSITY MASTERS IN TECHNOLOGY
(PRINT MANAGEMENT EMPHASIS)
Scholarship Recipient 2009

Upon completing his studies, Murad returned to India. In October 2010, he joined Kodak India as an Area Sales Manager (Graphic Communi­cations Group). Murad is responsible for Kodak’s business in western India. He was recently promoted to the position of Manager of Segment Marketing (India cluster) for Kodak’s Graphics Communications Group and also assigned to Kodak’s Oracle CRM on demand project.

We asked Murad to tell us about emerging trends in India.

“The document and print industry is enormous and growing,” says Mu­rad. “According to an NPES report, India is emerging as a significant print market with long-term potential. India is a popular outsourcing hub and is attracting giant printing and publishing companies from across the globe. Also, India’s emerg­ing economy, population and literacy level is boosting India’s domestic demand for document imaging, packaging, print and publishing.”

He cites these segments to watch: Commercial Printing: It’s still in transition from conventional to digi­tal, as a major segment of small and medium printing companies have yet to opt for CTP technology and digital printing,” he observes. “How­ever, this transition is accelerating as we see growing installation bases for CTP and digital presses.”

Publishing: India’s increasing urbanization, literacy and disposable income, combined with a young, curious democracy, have created a great environment for newspapers to grow. “India Print Media featured a quote from Professor Robin Jeffrey that resonated with me: ‘My predic­tion is that newspapers will continue to grow for at least another 10 years and television will consoli­date—painfully.’”

Document Imaging: This area is also witnessing tremendous growth due to the government’s initiatives on e-governance across the country and new regulations on banking, finance, services and insurance industries that require them to maintain records of their customer data.

Packaging: “According to trade magazines, the Indian packaging in­dustry is growing at more than 15% a year with robust growth potential,” notes Murad. “The Indian govern­ment is also encouraging growth in this sector and has already allowed 100% direct foreign investment in single-brand retail operations.”

For a listing of this year’s OutputLinks EDSF scholarship recipients go to B2MeMag.com/3S35

To request scholarship information, to go B2MeMag.com/3S34