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Mar 1, 2010 12:00 AM
Neenah Paper's “Against the Grain” blog for designers and printers has been redesigned.
“It's about creating conversation and building a sense of community,” explains Tom Wright, director of design, Neenah Paper. “We had a lot of great information but felt it was getting lost within our other communication channels. We sought to create a space where designers could go for information, ideas and inspiration.”
“We want the site to feel more like an online magazine than a typical blog,” adds Justin Ahrens, creative director for Rule 29, which created the blog's new look and functionality. “It's not about being sales-oriented; rather, it's about being a valuable resource that designers and printers can always turn to for inspiration and information.”