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Aug 9, 2011 12:00 AM
Finch Paper offers the “Digital Field Guide: Design Considerations for Digital Printing.” Co-authored by PIA senior analysts, it offers tips on designing and preparing files for digital printing.
PIA’s Joe Marin discusses rich black, which is different in digital print production than it is in conventional offset printing.
Other components include a basic breakout of current printing technology, including digital presses, with specific instructions and examples of designing for digital to produce optimal results.
The guidebook frames its practical content at the outset with brief explanations of different processes and technologies, as well as a two-page spread dedicated to showing data-supported growth projections for digital printing.
From actual, comparable, samples of different printing techniques (i.e., offset lithography, dry toner, HP Indigo [liquid toner] and production inkjet); to spot color business card samples from HP Indigo, Nexpress, and the Konica Minolta bizhub; through to dozens of tips (with real samples), such as the use of Rich Blacks on different systems; the Digital Field Guide aims to prove an indispensable resource for creatives and production professionals.