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Jul 22, 2010 12:00 AM
Alpharetta, GA-based Neenah Paper is the newest member of The Print Council, a voluntary business development alliance dedicated to promoting the greater use of print media. As a member, Neenah Paper will work with other paper and graphic arts industry leaders in helping develop, maintain and expand the market for printed materials. In addition, Neenah Paper will work to advocate for and educate designers, printers and end users about the sustainability of paper and its environmentally responsible role in the marketing mix.
Says Tom Wright, director of design for Neenah Paper, “As digital communication explodes as a powerful marketing tool, we want to ensure people don’t lose focus on the benefits and value of print in marketing and advertising strategy. Being a member of The Print Council helps us bring that message to a new generation of designers and marketers and we’re pleased help promote print media as an effective and environmentally responsible communications medium.”
The Print Council is formed by a variety of leaders across the entire graphic arts industry, with the goal of influencing and promoting the greater use of print media through education, awareness, market development, advocacy and research. Sponsors of The Print Council, which support and fund all Council initiatives, include paper companies, commercial printers and industry suppliers, along with marketing firms and the U.S. Postal Service. Additionally, The Print Council operates closely with industry publishers, industry associations, and public relation firms as associates to promote awareness of the Council projects to their members.