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Apr 19, 2011 12:00 AM
Chen Design Associates has won top honors in the inaugural PaperSpecs “Gallery Design of the Month” award program. The firm created a tag for client Tell Tale Preserve Co., a new patisserie and delicatessen in San Francisco.
“The vision and passion behind the culinary tastes of Chef William Werner, and his artistry for creating a new spin on the classic tastes of French patisserie were the inspiration for these tags,” explains Josh Chen, principal of Chen Design Associates.
“The attention to detail such as the brass eyelet at the top of the tag, the use of overprinting two colors to create additional colors, the textural nature of the letterpress work, the ingenious use of rubber stamping to individualize the tags, and the way the paper delivered on all that was required of it, made these tags a standout,” said Kit Hinrichs of Studio Hinrichs.
Hinrichs, who is a nationally recognized and award-winning designer himself, had the unenviable task of selecting just one winner. The inaugural award was garnered from the top 10 entries that received the most online votes from visitors to the recently launched website gallery. Each piece (identities of designer and printer were kept anonymous) was judged based on design, print quality and paper choice.
Design of the Month winners receive an iPod shuffle and special recognition in the PaperSpecs e-newsletter as well as a video highlighting the winning piece. The video can be viewed at PaperSpecs Gallery.