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Creativity in the digital age

May 1, 2011 12:00 AM

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Sappi Fine Paper North America launches the Flo Channel: Off Register, its online comedy video series developed with VSA Partners and aimed at the print community. The new video series features stories told by Second City Improv that demonstrate the trials and tribulations of what printers encounter daily, as they aim to please their demanding, edgy, black-glasses-wearing clients.

The next video in the Off Register series, “Designer Disaster,” will tell the story of a designer whose precious original art is destroyed accidentally. Both stories for the videos are based on submissions of actual events from printers and press operators.