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Jun 1, 2011 12:00 AM
Sappi has launched a Digital Design Center online, which allows printers to create custom marketing tools to promote their own digital printing capabilities.
The Digital Design Center invites printers to customize the marketing tool by inputting print shop specific information such as: Products, Services and Sustainability. It provides information about the digital printing and paper segment as well as tips and tricks to optimize digital printing on Sappi's portfolio of digital papers. As a final, customizable step, each printer can choose a portfolio of high-resolution, premium images to print along with their customized marketing piece.