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Sappi introduces digital print self-promo tool

May 5, 2011 12:00 AM

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Sappi Fine Paper North America announces the launch of its new “Digital Design Center,” a web application that allows printers to create custom marketing tools to promote their own digital printing capabilities.

Upon completion of a simple online registration, printers may enter information such as their equipment, services and sustainability initiatives. In addition, the marketing tool provides a wealth of information about the digital printing and paper segment as well as tips and tricks to optimize digital printing on Sappi’s portfolio of digital papers.

As a final, customizable step, each printer can choose a portfolio of high-resolution, premium images to print along with their customized marketing piece.

The result is a high-value, customized marketing sell sheet and a portfolio of theme-specific images to help sell digital printing services. See