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Jul 23, 2010 12:00 AM
Norcross, GA-based Unisource Worldwide Inc., one of the leading distributors of paper, packaging and facility supplies in North America, recently joined with The Print Council to support new initiatives in the world of print communications.
Unisource has committed a $100,000 matching grant to The Print Council if other members in the group match that amount through pledge commitments received by September 30, 2010.
“With this additional funding, The Print Council will strengthen its ongoing efforts to support paper-based communication in an increasingly digital world,” says Unisource CEO Al Dragone. “This partnership demonstrates Unisource’s commitment to educating both our own printing industry as well as the creative design, media and marketing communities about why they should continue to include print in their overall marketing mix.
“The paper business has been a challenging industry to unify, oftentimes thriving on competition and an entrepreneurial spirit,” Dragone continues. “Unisource Worldwide and The Print Council believe that now is the time to unify around the promotion of our industry so everyone benefits in the long run.”
The Print Council’s current programs include a series of brochures that explain the advantages of print communications; “Print in the Mix,” a print marketing information clearinghouse at the Rochester Institute of Technology’s (RIT) Printing Industry Center; and a series of “Print Delivers” seminars that have taken place around the country bringing the message of print to designers, agencies and media specifiers in cities such as Chicago, Detroit, Minneapolis, Dallas, New York and Washington, DC.