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KBA’s new Customer Center advances solutions, environmental benefits

Nov 16, 2010 12:00 AM


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KBA North America is putting special emphasis on “customer” in its new Customer Center in the newly opened Dallas headquarters. The over 6,000-sq.-ft. facility, which is within 10 minutes of the Dallas/Ft. Worth Airport, provides one-day demo and training seminars for customers to help expand the scope of their own printing operations.

“Other printing press manufacturers may refer to their equipment centers as demo-rooms or showcases,” says Chris Travis, director of technology at KBA North America. “Our emphasis is squarely on the customer. Our Customer Center offers new equipment demonstrations, helps customers with unique printing techniques, shows them how to produce valuable new products, provides one-on-one training, and shows them how to produce dazzling special effects. We’re pushing the boundaries of printing with key vendor-partners and providing unique printing processes, new substrates, and unique screenings.”

Incorporating an important growing trend in the industry toward more environmentally friendly, eco-conscious printing, the new Customer Center features a partnership with ClimatePartner, as well as using “green” consumables, such as biodegradable shop cloths. KBA began working with ClimatePartner in 2008, one of the first press manufacturers to do so. Climate-neutral printing refers to print productions in which greenhouse gas emissions are calculated and offset by the purchase of emission allowances. ClimatePartner offers KBA customers the ability to use a standardized method to calculate the emissions of an individual print product and to offset those emissions by investing in approved climate protection projects.

Beyond the center within a 30-minute radius are four prominent KBA customers: Cartamundi, Southern Champion Tray, Branch Smith, and Motivating Graphics. Cartamundi, a major producer of card products and rising commercial packaging printer, is utilizing its new customized KBA Rapida 106 five-over-five 41-inch sheetfed perfector press with full UV capabilities, coating, and board kit. Southern Champion Tray, a large international packaging printer of paperboard, boxes, trays, and other paper food packaging for bakery and food service, started production in September 2010 on its new KBA Rapida 106 41-inch seven-color sheetfed press. Branch-Smith Printing, an award-winning family-owned printer of publications, catalogs, and books based in Fort Worth, Texas, operates a KBA Rapida 130 51-inch eight-color four-over-four perfector press with a roll sheeter. Motivating Graphics, a commercial and packaging printer, has a host of KBA presses including a new Rapida 162 64-inch press.

For those who can not make the commitment to visit the Dallas facility, KBA continues a webcam demonstration, training, and application testing program for current and future customers. Printers can sit in the comfort of their office and view a KBA press demonstration in the KBA Customer Center in Dallas or experience their very own applications being printed on a KBA press. The printer can ask questions in real time and see up close, via portable webcams, the special features of the press as it is printing a job.

The Customer Center is equipped with a KBA Genius 52UV 20-inch and a KBA Rapida 75 23x29-inch press.