American Printer's mission is to be the most reliable and authoritative source of information on integrating tomorrow's technology with today's management.
Jan 4, 2011 12:00 AM
Digital Innovations Group announces Boston-based Landmark Impressions l has joined its DIG Peer Group Program. President Dana Wilson and vice president of sales and marketing Robert Pease will participate.
The DIG Peer Group is comprised of senior executives from graphic arts companies throughout the United States who work together to create vertical marketing strategies, share technology and develop web-enabled print and multichannel marketing best practices.
DIG president Kate Dunn facilitates the group. "The basis for joining the group is not size or capabilities but rather having an innovative approach and creative ideas. Both our industry and the world of communication are changing rapidly. Fresh ideas and innovative approaches will help to differentiate firms in the future. Each firm brings something unique to the table," she says.
Participating firms are responsible for developing strategic plans and best practices and sharing those with their peers. Programs are evaluated prior to execution for strength of strategy and closed-loop execution plans and after implementation for areas of improvement and best practices. The group meets three times per year for two days and holds monthly conference calls to evaluate progress, review key trends and perform post mortem analysis of self-promotion campaigns and client programs.
As one of Massachusetts' leading print and design firms, Landmark Impressions maintains a differentiated position with their clients by answering the most pressing needs of overworked, understaffed marketing departments, high quality, fast turnaround and real time status acknowledgements. Landmark Impressions backs up its efficient processes with a guaranteed 10% price reduction for each hour past the specified delivery. Since 2003, 99.6% of projects have been delivered on time.