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Jan 4, 2011 12:00 AM
Winston Salem, NC, Alphagraphics owners Andie and Wes Carpenter recently recognized their customers with a special event called the “ACE Awards” (Alphagraphics Customers of Excellence). The also highlighted the expansion of the shop’s services with its new digital production press, the Xerox 800, a first in the area. The Carpenters showcased some of the marketing services capabilities that Alphagraphics can use to help customers create marketing campaigns that generate more business and targeted messages.
Alphagraphics created a personalized invitation campaign using its marketing service resources including variable-data printing, personalized URLs and clear dry ink. More than 50 attendees marked a 33% response rate.
Andie Fishel-Carpenter says, “Part of my job is to make sure that our customers understand ways they can maximize their print communication budgets, provide quality customer service, and superior products. And, in return, they make it a joy to come to work every day. This event was just to say thanks for helping make our company successful over the years.”
This year, the Carpenters’ Alphagraphics is on target to grow 10%. They have restructured the operation to be more streamlined, added a new sales executive, and recently upgraded with a Xerox Color 800 digital press and variable information software from XMPie, a Xerox company.
“Many of our clients are looking for unique ways to market their messages. The Xerox 800 amplifies color images and text, to deliver improved visual impact on the marketing and communication pieces they rely on us to produce for them,” says Wes Carpenter. “The new clear toner will provide customers a way to visually draw attention to their message, highlight images for visual variety, and make sure their message gets through the overload of information customers see every day. We are also excited about the fact that we can now print 16pt cover, which only a few digital presses in the industry can do, so short-run packaging is now an option”.