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DI solves POP challenge

Nov 1, 2009 12:00 AM


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Odyssey Digital Printing (www.odysseyprint.com) in Tulsa, OK, needed a solution that could more easily handle the heavier ink coverage and stocks required for its retail point-of-purchase (POP) printing. After participating in in-depth customized demonstrations of the latest generation of Presstek DI presses, founder and president John Roberds upgraded to a Presstek 52DI to complement his fleet of digital equipment.

“We were printing heavier stocks with our older DIs, but the presses were not designed to accommodate them, and the heavier stocks created a lot of wear and tear,” says Roberds. “The Presstek 52DI is engineered to handle up to 20-point stocks and it does so effortlessly.”

One application Odyssey had been producing on the older DI presses is the cards that Wal-Mart uses in CD/DVD bins to promote a particular artist or movie of the month. With the larger format landscape press, Roberds is able to produce these 6-up on a sheet, vs. 4-up in the past, significantly improving throughput and productivity. Odyssey produces a wide range of brochures, newsletters and other applications for customers in addition to POP.

Since upgrading the older DI presses with the new Presstek 52DI, Roberds reports that his business volume has picked up. “I attribute this in large part to the increased confidence our sales force now has in the quality and consistency the 52DI can produce,” he says. “They are getting positive responses from customers about the improved quality, and they feel confident that they will be able to deliver as promised. That has turned into a nice increase in business volume for the company.”

See www.presstek.com.

New polyester CTP solution

Presstek Inc. (Hudson, NH) introduced the DPM Pro 400 polyester CTP platesetter at PRINT 09. It produces 9 to 16.31-inch plates and supports screen rulings up to 175 lpi. Its has a built-in processor and uses Presstek enhanced MEGAPRO polyester and paper-based plates with the new MEGA LC chemistry. Able to produce up to 78 plates per hour at 1,200 dpi, optional punching systems are available. See www.presstek.com.