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Survey Advantage announces franchise leaders in customer satisfaction

Jul 22, 2011 12:00 AM


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Survey Advantage has released its “Print Buyer Satisfaction Benchmarks” for the second quarter ending June 30th. The top 10% achieved over 91% print buyer loyalty; the top third over 85% loyalty; average performers 76% to 85%; and the bottom third performers under 76%. Loyalty scores increased more than one percentage point over last quarter. Results were calculated from 11,029 print buyers evaluating recent performance of the printers who serve them. The firm congratulates AlphaGraphics of Evansville, IN, owners Lisa and Tom Slade for achieving the best overall loyalty rating. Ninety-five percent of their customers stated they were “Very Likely” to recommend the shop to colleagues and friends based on its first quarter performance.

Other top printers include: Allegra P & I of Portage, MI, owner/operator Brian Kaufman; PIP Printing of Greenville, NC, owner/operator Donald Stocks; and independent commercial printer Print 1 in Bethesda, MD, owner/operator Jeff Gordon.