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May 25, 2011 12:00 AM
Survey Advantage has become a “Preferred Vendor” for ICED, enabling owners of Kwik Kopy Printing, The Ink Well, Franklin’s Printing and American Wholesale Thermographers to use the print buyer loyalty services designed to preserve revenues, drive referrals and generate sales leads.
Survey Advantage works with several printer franchise and associations designing industry-specific customer feedback processes and reporting. It will provide ICED franchisees a choice of options for improving and leveraging customer loyalty, including its CustomerPulse continuous customer feedback process and its MarketPulse research for measuring competitiveness, customer awareness and potential growth areas.
As a special introductory offer, during the month of June, all ICED franchisees may test CustomerPulse at no charge.
“Hundreds of printers turn to Survey Advantage to improve performance and customer care,” says Survey Advantage president Michael Casey. “Our services provide a way for printers to connect with print buyers and leverage relationships for additional sales. It starts with our reliable process, robust reporting, and methodologies that are customized to meet the needs of the ICED franchise.”