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Feb 18, 2010 12:00 AM
Variable-data and web-to-print software provider Bitstream Inc. (Marlborough, MA) announces Waukesha County Technical College (Pewaukee, WI) has licensed an educational package of Pageflex Persona Cross Media Suite for use in its Printing and Graphics program.
Pageflex Persona Cross Media Suite is a desktop application that enables users to create personalized and customized print and HTML e-mail documents.
In the Cross-Media class, students use Pageflex Persona Cross Media suite to learn about how to incorporate variable data into cross-media campaigns and how to fully utilize HTML in e-mail. In the second semester of the class, students learn about creating and deploying digital storefronts.
Instructor Dina Vees says, “Our primary goal at Waukesha County Technical College is to give our students hands on experience with technology so that they are fully prepared when then go out into the profession. Using Pageflex Persona Cross Media Suite, students can create a full range of marketing materials and e-mail campaigns, and can learn first-hand about the power of personalization and variability. This is the first semester for the program, and we are looking forward to see how students respond to this technology.”