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Printable Technologies supports PDF/VT for VDP

May 19, 2010 12:00 AM

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Printable Technologies Inc. (Solana Beach, CA), a leading provider of software as a service (SaaS) web-to-print and personalized marketing solutions, announces its upcoming support of PDF/VT, the new international standard for exchange and printing of variable-data printing (VDP) jobs, in the FusionPro VDP 7.x Product Suite.

Printable's committed support of the PDF/VT standard, soon to be published as ISO 16612-2, is based on a number of benefits to the marketplace. When rendered by the Adobe PDF Print Engine 2.5, PDF/VT enables all the benefits of a PDF workflow to the world of VDP including the PDF imaging model, more flexible preflighting, reliable proofing, and predictable color based on modern ICC color management. PDF/VT also provides a robust metadata infrastructure to enable sophisticated runtime controls for VDP print production.

"Printable is committed to meet the growing industry demand for VDP technology," says Coleman Kane, CEO and president, Printable Technologies. "PDF/VT technology provides clear advancements to VDP workflows that will benefit the entire industry. We look forward to continuing and strengthening our Adobe partnership as the VDP marketplace continues to progress and develop."