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XMPie debuts mobile app at Ipex 2010

May 19, 2010 12:00 AM

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XMPie is highlighting its 1:1 software in an interactive exhibit at Ipex 2010. Launching at Ipex is a new technology demonstration of a future-looking 1:1 communication capability. uPrint Mobile is an iPhone App that integrates with PersonalEffect and allows the user to select a document, customize it with pictures just taken by the iPhone, and have the document printed on a nearby Xerox printer. It uses Xerox mobile printing technology to enable the local printing.

With uPrint Mobile, XMPie pushes its idea of “Personalization at your Fingertips,” where personalized printing can be done on local devices controlled by the individual recipient, following a pull (vs. push) model.

Additional highlights from XMPie at Ipex 2010:

  • The launch of PersonalEffect 5.0, which includes new features and capabilities that advance VDP performance and productivity, provide better integration between the creation of print and e-media communications in cross-media campaigns, and further simplify personalized e-mail processes.
  • Workflow and processing speed enhancements to uImage, XMPie’s image personalization solution. uImage now includes a “packing” feature that streamlines the collaboration of designers, rules developers and production managers. In addition, processing speed was dramatically improved with innovative automatic optimizations for objects identification and objects caching and re-use.
  • The European introduction of uStore 4.0 and uProduce Marketing Console 1.8.

XMPie PersonalEffect 5.0 will be available in Q3 2010. uStore 4.0 and uProduce Marketing Console 1.8 will be available in late May 2010.