American Printer's mission is to be the most reliable and authoritative source of information on integrating tomorrow's technology with today's management.

AR developer Total Immersion allies with Adobe

Nov 10, 2010 12:00 AM

         Subscribe in NewsGator Online   Subscribe in Bloglines

Total Immersion announces a strategic alliance with Adobe that is designed to accelerate market penetration of augmented reality (AR) applications.

The collaboration between Adobe and Total Immersion will foster optimization of Total Immersion’s D’Fusion software platform for developers and companies using the Adobe Flash Platform. Work will include technical collaboration, education for the more than three million active Flash developers and designers who want to leverage AR into their work, and joint efforts to deliver AR experiences across all desktops and a growing number of mobile and CE devices that support the Adobe Flash Platform runtimes.

Scott Wellwood, director of business development for Adobe, says, “We think AR is a perfect fit with Adobe Flash technologies, and we recognize Total Immersion’s market leadership to provide these interactive, 3D AR experiences. Total Immersion’s strong support of the Adobe Flash Platform ensures that end users will experience seamless and immersive AR content that runs in Flash Player and Adobe AIR.”

“Teaming with Adobe will further demonstrate the power of AR to deliver engaging experiences that promote brand loyalty, open up new ways to reach consumers, and lead to new forms of monetization,” adds Bruno Uzzan, CEO and co-founder, Total Immersion. “AR as a platform will scale and mature only with standardization and true accessibility, no matter which device the consumer is using. Our work with Adobe will go a long way toward achieving this goal by providing stronger integration with the Flash platform.”

Under the collaborative relationship, Total Immersion and Adobe will work together to help ensure the Flash Platform is enhanced for the development of professional AR experiences, providing seamless playback on any platform that supports the Adobe Flash Platform runtimes. Total Immersion also plans to leverage the new Flash Player and Adobe AIR 3D APIs when they are made available in future releases of the runtimes.