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DirectSmile to debut latest online marketing solution at Graph Expo

Sep 29, 2010 12:00 AM

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Berlin, Germany-based DirectSmile will show for the first time in the United States its Cross Media solution, incorporating an intuitive cross-media toolkit, Cross Media Designer.

Cross Media Designer is a single-screen interface that allows user to harness the power of Cross Media 4.0 without any knowledge of HTML coding. It incorporates every element required to quickly build personalized websites and integrated e-mail campaigns.

Drag-and-drop functionality, with the ability to collect and manage digital assets, preview designs and interrogate the recipient database, enables users to easily create highly targeted and effective campaigns. This single-screen approach to creation, testing and despatch increases the potential for campaign success through fast implementation and real-time design freedom.

The heart of the design toolkit is a dynamic preview area which not only shows progress in real time, but also shows exactly how the campaign will look in all common browsers. With the recipient database on the same screen, users can choose a record and see the matching individualized preview at once.