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Sep 30, 2010 12:00 AM
GMC Software Technology will highlight new product features that enable print providers and enterprise customers to engage in highly personalized multichannel communications including print, e-mail and mobile messaging at Graph Expo 2010.
Demonstrations will be conducted in GMC’s booth as well as a variety of hardware and software partner’s booths. The company will show how print fits into an increasingly seamless customer communications management strategy and how print service providers and in-house printing departments can help their customers and themselves to grow profits and cut costs by using the latest software technologies for multichannel communications.
“The trend in marketing communications has shifted, as there isn’t one single communications channel that delivers better than another and that works for most everyone,” says Bill Parker, CMO at GMC Software Technology. “As a result, we are automatically living in a multichannel world that is controlled by the customer who, in the end, will determine how, when and where they want to be communicated with and in which medium or channel.”
According to the Direct Marketing Association’s (DMA) Statistical Fact Book, 2010, online search, e-mail, online video, social media and mobile marketing grew respectively from 4% to 28% in 2010, while magazine, yellow pages, newspapers, online display and broadcast declined. The fact book also pointed out that while marketers still invest significantly in traditional marketing mediums, direct mail for example at 15 percent of their overall marketing budget, they are also making modest investments in online and mobile marketing in 2010.
GMC’s products and solutions enable the rapid creation, management and production of complex personalized documents.