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Jul 25, 2011 12:00 AM
InfoTrends’ latest print production workflow market forecast shows the compound annual growth rate (CAGR) will be 7.9% between 2010 and 2015 despite the fact that most regions are still recovering from the global economic recession. Although the U.S. and Western European markets are mature, emerging economies (particularly Latin America and the Asia-Pacific region) are still developing and therefore offer more opportunity for growth.
“The need for more personalized multichannel communications and production workflow efficiencies will drive growth in this market,” says Kaspar Roos, associate director, InfoTrends. “Growth will also come from emerging markets and innovative licensing models (i.e., Software-as-a-Service (SaaS) deployment and new opportunities in connecting print with other channels like mobile and social media).”
With the printing industry in a state of massive transition over the past few years, today’s print buyers are strongly favoring on-demand printing, and some are even forcing their suppliers to switch to digital printing, according to the firm. Meanwhile, the economy is forcing marketers to consider low-cost technologies. InfoTrends asserts that a strong need to measure results, while also developing and understanding of new technologies, represents an enormous opportunity for print service providers and enterprise marketers that can offer software solutions to meet the requirements of a market in transition.