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interlinkONE to feature multichannel marketing at Graph Expo

Aug 6, 2010 12:00 AM

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At Graph Expo 2010, Wilmington, MA-based interlinkONE inc. will showcase the latest enhancements to its multichannel marketing software in booth 969. This includes new features to its web-to-print storefronts and inventory management modules, as well as its QR Codes application. The company will share insight on how to integrate print, mail and fulfillment with multichannel marketing efforts, as well as best practices for executing and measuring campaigns that use multiple channels.

interlinkONE’s enhanced ilinkONE Version 8.5 delivers end-to-end personalized marketing, fulfillment, and variable print solutions that help transform print service providers into marketing service providers. The software helps printers build marketing databases and increase lead-reach by incorporating social media into print and mail materials via personalized URLs, e-mails, landing pages, and more.

The QReate & Track application allows users to easily generate QR Codes for use with websites, contact information, promotional codes and more. The application is designed to support customers in effectively launching QR Code applications and measure the effectiveness across different printed materials while viewing the success in real-time via reporting dashboards.