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Jan 4, 2011 12:00 AM
R.R. Donnelley & Sons Co. has acquired 8touches, an online provider of easy-to-use tools that allow real estate sales associates, brokers, Multiple Listing Service (MLS) associations and other marketers to create customized communications materials such as direct mail, flyers and brochures.
8touches' branded online resources provide access to more than 1,000 customized templates into which profiles, MLS data and pictures for selected listings can auto-populate. The comprehensive toolset also offers sophisticated mapping features, the ability to obtain surrounding address information and access to demographics that enhance targeted direct mailings.
"This acquisition expands our portfolio of proprietary Internet-based solutions," says Thomas J. Quinlan III, RR Donnelley's CEO. "8touches brings to RR Donnelley a proven solution that will benefit from our larger scale in software development and distribution. It will also accelerate our ability to create targeted applications for additional industries and vertical segments."
8touches' templates are available for residential, farm and ranch, commercial and new construction real estate marketing programs.
"Integrating 8touches' front end Internet services with our digital printing and fulfillment platform will enable us to offer even more efficient and responsive service. For customers, our national and international platform reduces cycle times to enable marketers to gain first-mover advantages," adds Quinlan.