logo

Attracting the Next Generation to Keep Offset Alive

April 26, 2018

By Jeffrey Duke
Owner- JD and Associates Pressroom Consulting

I often hear people say things like “offset print is dying,” “all print is going digital” and “skilled offset pressmen are aging out our industry.”

Jeffrey Duke art1My experience is in offset printing, and my observation is entirely different. Almost weekly companies are investing in multi-million dollar offset presses with speeds up to 20000 sheets per hour. Today’s digital presses cannot compete yet compete with offset. 

The most prominent problem has been finding new, skilled pressmen. Operators are getting older, and the younger generation does not seem to be as interested in learning the craft of operating an offset printer. Getting the word out about what all the benefits our industry has to offer and training, training, training are critical factors in helping young people enter the profession. 

Skilled offset printers often find it difficult to set aside time to train new people. However, getting new pressmen, or presswomen, prepared before it is a necessity is essential. If there is someone in your company showing a desire to learn, encourage them and encourage the senior pressmen to take the time to teach. 

Have the interested learners watch and take notes of what and how the press teams operate. And, as soon as the schedule allows, have them work alongside the skilled press operators for direct training. 

I will be writing about my industry experiences, observations, and consulting services over the coming weeks and months. The goal of my articles is to help the next generation understand how exciting and rewarding it can be to work in the offset print industry as well as to share how my skills can help print shop owners get new and existing staff trained for maximum performance. 

I look forward to sharing my offset print thoughts with you over the coming months, and I look forward to your feedback on my ideas and observations.

Keeping Offset Alive,
Jeffrey W. Duke
Owner, JD and Associates Pressroom Consultants

Jeffrey Duke art1a

By Jeffrey Duke                                                                                                                 

Owner- JD and Associates Pressroom Consulting

A person smiling for the camera

Description generated with very high confidenceI often hear people say things like “offset print is dying,” “all print is going digital” and “skilled offset pressmen are aging out our industry.”

My experience is in offset printing, and my observation is entirely different. Almost weekly companies are investing in multi-million dollar offset presses with speeds up to 20000 sheets per hour. Today’s digital presses cannot compete yet compete with offset.

The most prominent problem has been finding new, skilled pressmen. Operators are getting older, and the younger generation does not seem to be as interested in learning the craft of operating an offset printer. Getting the word out about what all the benefits our industry has to offer and training, training, training are critical factors in helping young people enter the profession.

Skilled offset printers often find it difficult to set aside time to train new people. However, getting new pressmen, or presswomen, prepared before it is a necessity is essential. If there is someone in your company showing a desire to learn, encourage them and encourage the senior pressmen to take the time to teach.

Have the interested learners watch and take notes of what and how the press teams operate. And, as soon as the schedule allows, have them work alongside the skilled press operators for direct training.

I will be writing about my industry experiences, observations, and consulting services over the coming weeks and months. The goal of my articles is to help the next generation understand how exciting and rewarding it can be to work in the offset print industry as well as to share how my skills can help print shop owners get new and existing staff trained for maximum performance.

 

I look forward to sharing my offset print thoughts with you over the coming months, and I look forward to your feedback on my ideas and observations.

 

Keeping Offset Alive,

Jeffrey W. Duke

Owner, JD and Associates Pressroom Consultants

Leave a comment

Make sure you enter the (*) required information where indicated.Basic HTML code is allowed.