Perspective: Stepping into the Future at PRINT 13

September 30, 2013

PRINT 13 ExpoWhat were the top trends and buzzed about topics from the recent PRINT 13, held Sept. 8 – 12 in Chicago, Ill.? For GMC Software Technology (GMC), the award-winning leader in customer communications management, PRINT 13 focused on mobile, dynamic communications and multi-channel. And for the industry analyst firm InfoTrends, there were some distinct, key trends.

info-trendsDynamic Communications
“It was exciting to see the large turnout at the GMC booth at PRINT 13,” said Jamie Harris vice president of diversified services for GMC Software Technology. “The focus on the mobile space drew great interest in our cutting-edge Dynamic Communications offerings. There is a distinct directional movement towards multichannel capabilities, and even more specifically to mobile interactions far beyond just delivering a PDF to a mobile device. Truly interacting with customers within their chosen modality, whether that is print or electronic is going to drive the expectation of customers far beyond anything print delivers.”

gmcVisitors to GMC’s PRINT 13 booth saw affordable solutions that enhance customer communications, including Inspire HybridMail that collects all desktop mail within a business and sends it to a centralized location for printing and posting to save both time, money and reduce risk. Additionally, there was great excitement around Dynamic Statement that provides a fresh way for print service providers to broaden their service offerings through interactive electronic documents.

Personal, Localized Video
According to Jim Hamilton and Stephanie Pieruccini of InfoTrends, in a blog post, video personalization was also a key trend at PRINT 13. “Personalization has evolved each year to include a new channel or technology,” the experts explained in their post. “Last year at Graph Expo, XMPie and Mindfire announced personalized video tools. Also last year, Pageflex, GMC, and XMPie each announced a partnership with LOCR to create the XMPie Mapping Service. This year at PRINT 13, XMPie partnered again with LOCR to combine the two, expanding the service to enable the creation of animated video maps that can be personalized with geo-localized information relevant to the recipient.”

compartCustomer Communications Solutions Are Closing Workflow Gaps
Hamilton and Pieruccini also noted that Compart and Crawford made announcements at PRINT 13 of new partnerships. The InfoTrends experts noted that these partnerships provide solutions tcrawfordo close some of the many gaps found in customer communications management workflows. “The results of InfoTrends’ multi-client study ‘Overcoming Implementation Challenges in Customer Communications Management’ confirmed that such gaps commonly appear when users implement CCM solutions. Closing these gaps is very important, particularly as more enterprises focus on reducing paper communications, replacing them with multi-channel electronic communications, managing customer channel preferences, and optimizing print production workflows,” said Hamilton and Pieruccini.

Software Gearing Up for the Cloud
Indeed, from what attendees saw at PRINT 13, the Cloud is no longer a trend, according to both Hamilton and Pieruccini. The pundits agree that the Cloud instead has evolved into a software delivery model that has become well established in the printing industry in web-to-print, VDP, and cross-media software solutions.

“More and more we’re seeing workflow management, Print MIS, and transactional software make its debut in the Cloud,” shared Hamilton and Pieruccini. “When Xerox announced its Cloud Consortium, many expected to see similar announcements from other vendors. After being somewhat quiet for about a year, Xerox announced its new FreeFlow digital workflow collection at PRINT 13, FreeFlow Core, which was built with ‘Cloud-ready” architecture which provides an explanation for the delay of a full launch of the Cloud Consortium. Kodak included a web-based interface with its launch of Prinergy 6, known as Workspace. Also announced at PRINT 13 was Avanti Slingshot, a Print MIS solution built from the ground up and available through Cloud-based or on-site hosted models. Another Cloud announcement at the show was a new Enfocus’ solution to missing fonts that was launched in PitStop 12 through a partnership with Monotype.”

PRINT 13 Top TrendsPRINT 13
Overall, these are InfoTrends’s top 10 trends and most talked about items from the recent PRINT 13:
1. Who Was there? Who Wasn’t?
2. Was Attendance Up?
3. Software Gearing Up for the Cloud
4. Personalization Is Going Video and Local
5. Customer Communications Solutions Are Closing Workflow Gap
6. The Evolution of B2 Digital
7. B2 versus A3+/B3
8. Progress on Inkjet and Newspapers
9. White Ink and Packaging
10. Effects beyond Four Color Using 3D UV Inkjet

Of Note: In their blog, Hamilton and Pieruccini noted, "The downturn in the printing market along with the declining level of interest in trade shows has hurt events like drupa, IPEX, GRAPH EXPO and PRINT. The show floor spaces have contracted and the number of visitors has declined."


To get InfoTrends’ complete report on the above trends and topics, click here >>>.

And to learn more about PRINT 13 exhibitors GMC Software Technology >>> or Compart >>> or Crawford Technologies >>>.

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