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Offset & Beyond to feature Valpak keynote, tour

April 11, 2011

The Offset & Beyond Conference, May 23–25, 2011, at the Omni at ChampionsGate, FL, will feature a keynote address from one of the leading direct marketing companies in North America: Valpak.

Leading the project team responsible for the design and construction of a $220 million manufacturing center is no easy feat. Just ask Jim Sampey, COO for Cox Target Media, a subsidiary of Atlanta-based Cox Media Group and provider of Valpak. He oversees many facets of the operation, including national and network sales, franchise partner programs, research, brand marketing, and creative services as well as postal relations and customer service.

Sampey will delve into Valpak's philosophy and how Valpak connects advertisers with audiences through direct mail, mobile, and online avenues with targeted, effective, and cost efficient deliveries on a local, regional, or national scale. Learn about the power behind The Blue Envelope, a widely recognized and trusted brand delivering savings and value to nearly 40 million households each month. Explore how Valpak embraced digital solutions with www.valpak.com, an online site for local savings, which has nearly 40 million offer views each month, as well as mobile phone access.

After attendees hear the Valpak story, they'll be able to meet the team and tour this facility. Offset & Beyond features a special VIP tour of the Valpak manufacturing center in St. Petersburg, FL, on the final day of the conference. Sponsored by Goss Intl. Corp., transportation will be provided, but space is limited. Register for Offset & Beyond today at www.printing.org/offsetandbeyond to reserve a spot.

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